CampaignManager™: The Campaign Administrator’s desktop for building and managing successful campaigns
Liberation’s CampaignManager equips Campaign Administrators with the tools to successfully govern agent resources, create and launch customized campaigns, analyze and segment information, and monitor campaign activity and results.
- Manage agents easily and efficiently:
- Identify which agents are eligible to participate in a campaign
- Assign and reassign agents to new or existing campaigns
- Reduce staffing by optimizing the availability and performance of agents
- Create and administer campaigns:
- Identify targeted customers for campaigns
- Dynamically build, refine, and control campaigns and campaign rules
- Apply data updates on the fly, without bringing down the system to make changes effective
- Establish the business rules to automatically make additional attempts to contact customers
- Control call initiation rates so that calls are started in quantities large enough to compensate for the percentage of calls not answered
- Increase productivity by balancing dialing functions in conjunction with agent availability
- Manage campaign activity:
- Implement multiple campaigns simultaneously
- Use advanced call-data filtering to select different values and operations to make unique inventory selections and establish flexible market segmentation
- Import/update customer or prospect lists not previously present in the marketing database
- Route call records between campaigns according to call result codes
- Define database filters, such as area of the country, time zones, and other demographics
- Modify campaigns as needed
- Monitor and analyze campaign results:
- Access real-time reports with up-to-the minute information
- View standard statistical reports of campaign and agent performance on a real-time basis from the supervisor workstation or via a standard browser over the web
- Access agent screens while agents are interacting with customers
- Monitor and assist agents while agents are interacting with customers
- Create custom reports using customer-provided reporting tools such as Microsoft Access and Crystal Reports
